The calculator uses your actual business inputs and industry-standard callback rates. The 78% no-callback stat comes from call intelligence research across thousands of small businesses. Your results will be directionally accurate — real numbers will vary slightly depending on your industry and market.
This is the percentage of people who missed your call and then try again. Industry average is around 22% — meaning 78% of callers who don’t get through simply move on. If you know your specific callback rate, use that. Otherwise leave it at 22%.
Yes — not all of them, but a significant portion. A missed call text-back system (an automated SMS sent within 60 seconds of a missed call) can recover 30–50% of missed leads before they move on. We’ve seen this implemented and working within 48 hours for clients.
The calculator is free and requires nothing from you. Yes, Anvil & Thorne can help you fix the problem — but there’s no email capture, no pop-up, and no obligation. Use the math however you want.