Plain-English Summary: We collect only what we need to run our business and serve you. We don’t sell your data. We use it to deliver services, communicate with you, and improve how we work. You can ask us to delete it at any time.
1. Who We Are
Anvil & Thorne LLC (“Anvil & Thorne,” “we,” “us,” or “our”) is a technology consulting and digital automation agency located in Omaha, Nebraska. This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, use our services, or interact with us in any way.
If you have questions about this policy, contact us at [email protected] or by phone at (402) 899-2501.
2. Information We Collect
Information You Provide Directly
- Contact information — name, email address, phone number, business name, and mailing address when you fill out a form, book an appointment, or contact us
- Payment information — billing details when you purchase a product or service (processed securely by Stripe; we do not store full card numbers)
- Assessment and survey responses — answers you provide when completing our Business Gap & Automation Assessment or any other survey or intake form
- Communications — the content of emails, messages, and other correspondence you send us
Information Collected Automatically
- Usage data — pages visited, time spent, clicks, referral source, and browser/device type via standard web analytics
- Cookies and tracking technologies — small files stored on your device to remember preferences and improve site performance (see Section 6)
- IP address — collected automatically by our web servers and analytics tools
Information from Third Parties
- If you connect with us via social media (Facebook, LinkedIn, Instagram), we may receive basic profile information as permitted by those platforms
- Referral information from partners or affiliates who directed you to us
3. How We Use Your Information
We use the information we collect to:
- Deliver services you’ve requested, including assessments, consulting engagements, and digital builds
- Process payments and send purchase confirmations
- Schedule and manage appointments and calls
- Communicate with you about your project, account, or inquiry
- Send marketing communications (only with your consent or where permitted by law)
- Improve our website, services, and content based on how people use them
- Comply with legal obligations and enforce our Terms of Service
- Detect and prevent fraud or abuse
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
4. How We Share Your Information
We share your information only in the following circumstances:
- Service providers — we work with third-party vendors who help us operate our business (payment processing, email delivery, scheduling, CRM, analytics). These vendors are contractually required to protect your data and use it only for the services they provide to us.
- Legal requirements — we may disclose information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to protect the rights or safety of any person.
- Business transfers — if Anvil & Thorne is acquired, merged, or its assets transferred, your information may be part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.
- With your consent — we may share your information for any other purpose with your explicit consent.
5. Third-Party Services We Use
Our website and operations rely on the following third-party services, each with their own privacy practices:
- Stripe — payment processing. Stripe Privacy Policy
- Google Analytics / Google Workspace — analytics and business operations. Google Privacy Policy
- Calendar & Scheduling Platform — appointment booking and management
- CRM Platform — customer relationship management and marketing automation
We encourage you to review the privacy policies of these services for more information on how they handle your data.
6. Cookies
Our website uses cookies — small text files stored on your device — to improve your experience and understand how visitors use our site. The types of cookies we use include:
- Essential cookies — required for the site to function (session management, form security)
- Analytics cookies — help us understand traffic patterns and improve content (e.g., Google Analytics)
- Marketing cookies — used to track effectiveness of campaigns (only where you have consented)
You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.
Assessment responses and project records are typically retained for 3 years after the conclusion of a business relationship unless a longer period is required by law.
8. Data Security
We implement reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. These include encrypted data transmission (HTTPS/TLS), access controls, and secure third-party payment processing.
No method of transmission over the internet or electronic storage is 100% secure. While we take reasonable precautions, we cannot guarantee absolute security.
9. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate or incomplete information
- Deletion — request that we delete your personal information (subject to legal retention requirements)
- Opt-out of marketing — unsubscribe from marketing emails at any time using the link in any email, or by contacting us directly
- Data portability — request your data in a portable format where technically feasible
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
10. California Residents — CCPA Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights:
- Right to Know — the categories and specific pieces of personal information we’ve collected about you in the past 12 months
- Right to Delete — request deletion of personal information we’ve collected, subject to certain exceptions
- Right to Opt-Out — we do not sell personal information. If this ever changes, we will provide a “Do Not Sell My Personal Information” link
- Right to Non-Discrimination — we will not discriminate against you for exercising your CCPA rights
To submit a CCPA request, contact us at [email protected] with “CCPA Request” in the subject line. We will verify your identity before processing the request.
11. Children’s Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will delete it promptly. If you believe we have collected such information, contact us immediately.
12. Governing Law
This Privacy Policy is governed by the laws of the State of Nebraska, without regard to conflict of law principles. Any disputes arising under this policy shall be resolved in the courts of Douglas County, Nebraska.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or prominent notice on our website. Your continued use of our services after any update constitutes acceptance of the revised policy.
14. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, contact us: