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// CUSTOM AI TOOLS

Off-the-shelf AI fits everyone. We build yours.

Generic AI tools are built for the average business. Your business isn’t average. We design and build purpose-built AI that fits your exact workflow, your data, and your customers — not a template.

Book Your Free Audit → Get the $30 Assessment

// CUSTOM AI TOOL — EXAMPLE

tool "Lead Qualifier" {

input: inbound inquiry

trained on: your services + ICP

output: qualified / not + reason

action: route to calendar or CRM

}

// runs 24/7. no human needed.

// built in 3–5 days.

// yours to own and adjust.

What We Build

Six custom AI tools built for real business problems

Every tool is scoped, built, and tested to your specific use case. No generic prompts. No shared models. Yours.

🤖

Custom AI Chat Agent

Trained on your services, pricing, FAQs, and tone — not a generic chatbot. Handles inquiries, qualifies leads, books appointments, and escalates edge cases to a human.

// Web + SMS + social channels

🎙️

AI Voice Agent

An AI that answers your phone, handles common questions, qualifies callers, and books appointments — with a natural voice and zero hold music. Live 24/7.

// Handles inbound calls autonomously

📊

Lead Scoring & Qualification Tool

AI that reviews inbound inquiries and scores them against your ideal client profile. Routes hot leads to your calendar, warm leads to nurture, and cold leads to a holding sequence.

// Integrated with your CRM pipeline

📄

AI Proposal & Estimate Builder

Fill out a short intake form and get a fully drafted proposal or estimate in seconds — in your voice, with your pricing, ready to send. Cuts proposal time from hours to minutes.

// Branded output, editable

💬

Internal Knowledge Assistant

An AI trained on your SOPs, FAQs, and internal docs that your team can query in plain English. Stop answering the same questions twice. Stop onboarding new hires with tribal knowledge.

// Private to your team

⭐

Review Response AI

AI that drafts responses to your Google and Facebook reviews — in your brand voice, with the right tone for positive and negative reviews. One click to review and post.

// Never miss a review again

The Difference

Why generic AI tools fall short

// Off-the-shelf AI tools

Trained on generic data, not your business
Requires heavy prompt engineering to get usable output
Gives your customers the same experience as your competitor
Answers questions your business doesn’t actually get asked
Breaks down at edge cases your industry faces daily
Subscription fees for features you’ll never use
No integration with your CRM, calendar, or workflows

// Custom AI from Anvil & Thorne

Trained on your services, FAQs, pricing, and brand voice
Works out of the box — we handle all configuration
Unique experience that reflects your business specifically
Answers the exact questions your customers actually ask
Tested against your real use cases before going live
You own it — no per-seat fees after build
Fully integrated with your CRM, calendar, and automations

How It Works

From idea to live tool in five steps

STEP 01

📞

Discovery Call

We map your workflow and identify where a custom AI tool will have the most impact on your time and revenue.

STEP 02

📝

Scope & Design

We define exactly what the tool does, what it doesn’t do, and what success looks like before writing a line of logic.

STEP 03

🛠️

Build & Train

We build the tool, train it on your data and voice, integrate it with your existing systems, and configure every edge case.

STEP 04

🧪

Test & Refine

You put it through its paces. We adjust based on real interactions until it performs the way you expect every time.

FAQ

Questions about custom AI tools

ChatGPT is a general-purpose tool. It knows nothing about your business, your customers, or your workflow. What we build is trained on your specific data, integrated into your systems, and configured to handle your exact use cases — not everything in the universe.

Yes. Everything we build is yours. We document how it works, walk you through how to update it, and hand over full control. There are no ongoing licensing fees to Anvil & Thorne after the build. You may have underlying platform costs depending on the stack, which we disclose upfront.

Simple tools — a trained chat agent, a review responder, a lead qualifier — are typically live within 3–5 business days. More complex tools with deep integrations or custom logic run 1–3 weeks. We scope the timeline before we start.

Every build includes a testing and refinement phase before handoff, plus a 30-day support window after launch. If the tool misbehaves in real-world use during that period, we fix it at no charge.

Not at all. We build it, configure it, and explain how to use it in plain language. You interact with the tool the same way your customers will — naturally, without understanding what’s happening under the hood.

If the tool doesn’t exist, we build it.

Book a free audit and tell us what you wish AI could do for your business. Chances are, we can build it — faster and cheaper than you think.

Book Your Free Audit → Get the $30 Assessment